Back to new normal

Back to new normal

After the difficult months spent in lockdown, the moment for well-being and comfortable shelter has finally come.
It is the next evolutionary step for our societies.

Vulnerability is the ideal birthplace of technical innovation, creativity and change. Fear and doubt are eventually leading to an exciting and hopeful new beginning. It is the time when we can strengthen our foundations using better chemistry, go back to habits and cocoons that are familiar, yet new. We sense that the ‘normal’ we used to know is not coming back and that we are heading to a new normal; a new kind of society, a new relationship with our planet Earth and a new experience of being human.

Going back to a new, healthier and cosier life is a smart step forward.

Back to new skin

Back to new school and work

Back to new sports and outdoor

Back to new sports and bathing

Back to new home


 
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Back to new skin

The best start of a new, normal day is that reassuring feeling of freshness and purity.

Examples of articles:

  • socks, stockings
  • shorts
  • lingerie
  • undershirts
  • bras
  • underpants

Back to new school and work

Work and school are the best ways to pull ourselves out of the depths. Let our workwear and schoolwear be our emotional and physical arm.

Examples of articles:

  • denim
  • casual wear
  • corporate wear
  • school uniforms
  • gloves

Back to new sports and outdoor

Sport is a matter of training and morale as well as of performing and safe equipment. Let us handle the latter.

Examples of articles:

  • outdoor jackets
  • shirts, pants, shorts and socks
  • running shoes
  • caps and hats
  • bags and training bags
  • gloves

Back to new sports and bathing

Everybody longs to feel pampered, guarded and special in their own bathing textiles (towels, bath robes etc).

Examples of articles:

  • towels
  • bath robes
  • bath maths

Back to new home

Nothing can bring a real sense of reassurance and wellbeing into the home except true science.

Examples of articles:

  • curtains
  • decorative fabric
  • upholstery
  • cushions
  • blankets
  • bed linen
  • mattresses
  • comforter