18 Management Discussion and Analysis Rudolf Atul Chemicals Ltd (RACL) is into business of manufacturing and selling of textile processing auxiliaries in India. It offers complete range of products for pretreatment, dyeing and finishing process of apparels, home furnishing and technical textiles. With multi-fold growth since inception, RACL continues to strive and become one of the leading suppliers in India for textile specialty chemicals. The Company achieved sales of ` 81 cr, which is marginally lower than the 2018-19. Process chemicals product group has shown marginal increase, whereas sales of effect chemicals product group is lower by 6% primarily due to seasonality of demand of specialty finishes. Sustainability and innovation being its key strengths, RACL provides customised solutions to its customers and explores newer segments with focus on i) renewable raw materials and resource saving processes ii) perfluorocarbon free repellents iii) HYDROCOOLmoisture management concept for sportswear and athleisure iv) collaboration with brand and retailers through HUB 1922 in garment segments.
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